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Digital Marketing Manager

Digital Marketing Manger
General Description/Purpose:
The Digital Manager is responsible for the planning and execution of digital and social media marketing campaigns in support of the company's brand and commercial goals.
They are responsible for maintaining the company's websites and managing its continuous performance improvement in support of the commercial goals of Stickley Audi stores and the Stickley brand.
Job Responsibilities:
Work with the merchandising, wholesale, and marketing team to develop seasonal and annual marketing plans for Stickley Audi and Stickley dealers
Specifically, responsible for the planning, coordination, and executing the companies digital marketing, including email, social media and display advertising campaigns to meet company goals and objectives
Growing and maintaining the positive social media presence of Stickley Audi and Stickley.
Actively manage the company's reputation and reviews on its sites and sites such as, Google and Yelp
Manage the day to day maintenance of the Stickley websites, keeping product and promotions current.
Ensure the optimization of the website, managing the UX, SEO, and SEM activities.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate and coordinate with agencies and other vendor partners
Job Requirements:
BS/MS degree in marketing or a related field
Experience creating and managing, email, social media and display advertising campaigns
Experience in the development and management of websites and digital marketing
Working knowledge of HTML, CSS, and JavaScript development and constraints
Creative, able to propose and create digital campaigns that engage, inform and motivate customers
Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture Etc.)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Benefits:
We offer a competitive compensation and a comprehensive benefit package that includes:
Paid vacation
Group health, prescription drug, dental insurance coverage
Company paid life insurance
401(k) retirement plan
Flexible spending account
Generous employee discount
Stickley is an equal opportunity employer committed to diversity and inclusion

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